Bing Webmaster Tools

Bing Webmaster Tools

In a previous reading, you learned about Google Search Console and its tools. We’re now going to examine an alternative resource called Bing Webmaster Tools. This reading will explain what it is, how it works, and how to use it.

Related: Google Search Console

Source: Ahrefs

What are Bing Webmaster Tools?

Bing Webmaster Tools (or Bing WMT) is a free service provided by Microsoft’s Bing search engine that allows digital marketers and web developers to add their websites to the Bing index crawler and see their site’s performance. To put it simply, Bing Webmaster Tools is Google Search Console for Bing.

Why use Bing Webmaster Tools?

Digital marketers need to stay on top of other search engines and their resources. Digital marketers should not only pay attention to Google and Google Search Console but also other marketing opportunities. One of the best examples of this is Bing, which receives more than 1 billion monthly visits. Marketing on Bing using Bing Webmaster Tools could drive traffic to your website.

What features do Bing Webmaster Tools offer?

Users can use Bing Webmaster Tools to monitor how well their websites are performing, improve SEO visibility, and identify how customers find their websites.

Bing Webmaster Tools offers similar features to Google Search Console, such as site verification, crawl control, sitemap reports, URL inspection, address change, and removals.

Bing Webmaster Tools also offers other features, including:

  1. Backlinks: Users can access and analyze data about their referring pages, domains, and anchor texts.
  2. Keyword Research: Users can check the phrases and keywords that searchers are querying for and their corresponding search volumes.
  3. SEO Report: This feature collects all the errors found across an entire website.
  4. Site Scan: This on-demand site audit tool crawls a site and checks for common technical SEO issues.
Source: Neil Patel


To become a well-rounded digital marketer, you must explore additional tools and resources outside of the Google community. Bing Webmaster Tools can be used to advertise successfully on Bing. Bing Webmaster Tools can also help your website be found by more people, just like Google Search Console.

More information resources:

Get an overview of Bing Webmaster Tools.

Learn about the tools and reports available in Bing Webmaster Tools.

Also Read: How to Make Your Website Mobile-Friendly?

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