Digital Marketing for Dummies

Digital Marketing for Dummies

Digital marketing is an umbrella term used to describe the various ways companies market their products or services online. Read on to discover more about what digital marketing is and how you can use it to market your brand.

Related: Types of Management Styles for Effective Leaders

Source: Simplilearn

Table of Contents

What Is Digital Marketing?

Marketing that utilizes electronic devices and measures the impact of promotional messaging on customer journeys with the use of marketing specialists. In practice, digital marketing refers to marketing campaigns that appear on computers, phones, tablets, or other devices. In addition to online video, display ads, search engine marketing, and paid social ads, social media posts can be used as well. The concept of digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing methods.

The purpose of digital marketing, also known as online marketing, is to connect brands with potential customers using the internet. As a marketing channel, this encompasses email marketing, social media marketing, and web-based advertising. A marketing campaign that involves digital communication is essentially digital marketing.

Digital marketing includes many different types of advertising, such as search engine optimization (SEO), social media marketing, email marketing, display ads, mobile apps, video marketing, and much more.

The most common form of digital marketing is search engine optimization (SEO), which involves using specific techniques to help your website show up when people use certain keywords in their searches. Other forms include social media marketing, email marketing, display advertising, mobile marketing, video marketing, influencer marketing, paid to advertise, and more.

In addition to these traditional methods of marketing, there are also newer forms of digital marketing, such as programmatic advertising, artificial intelligence, virtual reality, augmented reality, and blockchain technology.

Source: Rene Brokop

Types of digital marketing

There are many types of digital marketing, but they all have one thing in common: They’re used to promote products or services on the internet.

Digital Marketing Types Explained

Digital marketing includes everything that goes into promoting a product online, whether through social media, search engines, email, or other methods. It also includes advertising, which is when companies pay for ads to appear on websites.

Native advertising

Native advertising is an increasingly popular form of digital marketing. In native advertising, brands use content that looks like regular content on a website. This type of content is often called “sponsored” because it’s sponsored by a brand.

Mobile Marketing

Another type of digital marketing is mobile marketing. It uses different strategies than traditional marketing, such as text messaging, social media, and apps.

Content Marketing

Content marketing is a form of digital marketing that involves creating and distributing relevant content online. This content includes blog posts, articles, images, videos, infographics, etc.

Pay-per-click marketing

Pay-per-Click (PPC) advertising is an online advertising model where advertisers pay each time someone clicks on their ad. PPC ads appear at the top or bottom of search results pages, as well as on other websites.

Affiliate marketing

Affiliate marketing is another type of digital marketing that allows marketers to earn money by promoting other people’s products. This is done through affiliate networks such as Commission Junction, LinkShare, ShareASale, etc.

Search Engine Optimization (SEO)

This involves optimizing websites so they appear higher up in search results when people type keywords into search engines like Google.

It’s important to understand how search engine algorithms work because it helps marketers optimize their sites for better rankings. There are two main parts to SEO: On-page optimization and off-page optimization.

On-Page Optimization

This includes things like creating unique titles and descriptions for each page, using relevant keywords throughout the site, and ensuring that the website has high-quality content.

Off-Page Optimization

Off-page optimization refers to activities outside of the website itself, such as social media posts, press releases, and guest blogging.

Social Media Marketing (SMM)

This includes using social media platforms such as Facebook, Twitter, LinkedIn, Instagram, etc. to promote brands, businesses, and organizations.

In addition to SMM, there are other forms of digital marketing, such as email marketing, mobile marketing, display advertising, and more. These methods are often referred to as “offline” marketing because they involve promoting brands through traditional means, such as print ads, radio, television, billboards, and so on.

Email Marketing – Sending emails to potential customers about new products, special offers, events, etc.

Email marketing is one of the oldest forms of digital marketing. It’s also one of the most effective. According to HubSpot, email marketing generates $17 billion in annual revenue. That’s why it’s still one of the top channels for businesses looking to promote their brand.

Search Engine Marketing (SEM)

There are two main types of digital marketing: search engine marketing (SEM) and social media marketing (SMM). SEM includes paid advertising such as Google AdWords and Facebook Ads. SMM includes organic posts on websites like LinkedIn and Twitter.

Source: Shane Hummus

The Benefits of Digital Marketing

Digital marketing is an umbrella term for all forms of online advertising, including search engine optimization (SEO), social media marketing, email marketing, display advertising, mobile marketing, video marketing, and many others.

Read on to discover the benefits of digital marketing.

The Benefits of Digital Marketing:

You Can Reach More People Than Ever Before.

With so much competition in today’s world, it’s more important than ever before to reach out to as many people as possible with your message. If you’re not using digital marketing tools to do so, you’re leaving money on the table.

You Can Be More Targeted.

One of the biggest advantages of digital marketing is its ability to target individuals based on their interests and behaviors. This means that you can send messages to people who are likely to respond positively to them.

You Can Create Better Customer Experiences.

If you think about it, customer service is one of the most important parts of any business. It’s what makes customers feel valued and appreciated. However, when companies focus solely on making money, they often neglect the importance of providing good customer experiences.

You Can Grow Your Business Faster.

To provide excellent customer experiences, businesses need to understand how people interact with them online. This includes understanding how people search for products and services, where they go after finding those products and services, and how they share information about those products and services.

You Can Save Money.

If you’re looking to save money while still getting the same results as traditional advertising methods, then consider using digital marketing instead. There are several ways to do so. One of the easiest ways to start saving money is by creating an email list. Email marketing allows you to send messages directly to your customers’ inboxes. It also allows you to build relationships with your customers and encourage repeat business.

Source: Neil Patel

Inbound Marketing

Inbound marketing is an effective way to attract new customers and grow your business. Learn more about it here!

What is Inbound Marketing?

Inbound marketing is a strategy that focuses on attracting people to your website by providing useful content that will interest them. It includes things like blogging, social media, email newsletters, and search engine optimization (SEO).

Inbound marketing is one of the most popular strategies used today because it works. People who use it tend to see higher conversion rates than those who do not.

Why Should You Do It?

Inbound marketing is a strategy that involves attracting people to your website through content rather than advertising. This means that you will need to write articles, blog posts, and other forms of content that are relevant to what your visitors are looking for.

How Does It Work?

There are two main ways to use inbound marketing to promote your business.

  1. One method is called “content marketing” where you produce high-quality content that attracts readers who share it with others.
  2. Another method is called “search engine optimization” (SEO) where you optimize your site so that search engines find it when users type in certain terms.

How Can I Start Doing It?

If you’re interested in learning how to do inbound marketing, there are several free online courses available. You can also hire a consultant to help you set up a plan for your business.


Inbound marketing is a powerful strategy for growing your business. It involves creating content that attracts people who are looking for what you offer. This type of marketing is focused on attracting leads rather than selling products or services.

Source: Neil Patel

Inbound marketing versus digital marketing

Inbound marketing and digital marketing are often confused and for good reason. Inbound marketing uses many of the same tools as digital marketing, including email and online content. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal.

Digital marketing considers how individual tools or digital channels can convert prospects. A brand’s digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform. For example, a company may primarily create content for social media platforms and email marketing campaigns while ignoring other digital marketing avenues.

On the other hand, inbound marketing is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen. As an example, say you want to boost website traffic to generate more prospects and leads. You can focus on search engine optimization when developing your content marketing strategy, resulting in more optimized content, including blogs, landing pages, and more.

The most important thing to remember about digital marketing and inbound marketing is that as a marketing professional, you don’t have to choose between the two. They work best together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal.

Source: Neil Patel

How to Create a Digital Marketing Strategy?

Are you looking for a way to improve your digital marketing strategies? Then read on to learn how to do so!

How to Create a Digital Marketing Strategy?

Digital marketing has become an important part of many businesses marketing plans. It allows companies to reach customers in new ways and provides a variety of growth opportunities.

Start with an Audit.

Before you start creating a strategy, you need to first take stock of what’s going on. You should conduct an audit of your current situation and identify any areas where you’re not performing as well as you’d like. This will help you determine whether there are things you can do to improve your performance.

Identify Goals.

Once you’ve identified the goals you want to achieve with your digital marketing strategy, you’ll need to set some SMART (Specific, Measurable, Attainable, Realistic, Timely) objectives. These are goals that are measurable, realistic, attainable, timely, and specific. They should also be aligned with your business goals.

Set Up Key Performance Indicators (KPIs).

KPIs are metrics that measure the success of your digital marketing efforts. You can use them to track progress towards your goals. In addition, you can use them as benchmarks to determine whether or not you’re making progress toward your goals.

Develop a Plan.

Once you’ve determined what your KPIs will be, you need to develop a plan to achieve those KPIs. This includes setting up an effective strategy to reach your goals. It’s also important to set realistic expectations for yourself. If you expect to see immediate results, then you’ll likely be disappointed when you don’t.

Implement it.

You should start by implementing your strategy as soon as possible. Don’t wait until the last minute to implement it. That’s because there’s no point in having a strategy if you’re not going to follow through with it.

Source: Natalia Raquel

5 Free Digital Marketing Tools for Small Biz Owners

You don’t have to spend thousands on digital marketing tools to start getting results. There are some free tools out there that can help you get started.

Digital marketing includes everything from social media to search engine optimization (SEO). It also includes email marketing, content creation, and other online advertising methods.

5 Free Digital Marketing Tools for Small Biz Owners

Buffer – A social media scheduling tool that lets you schedule posts across multiple platforms at once.

If you’re looking for a simple way to manage your social media accounts, then Buffer is an excellent choice. This tool allows you to schedule posts across multiple platforms simultaneously, so you can easily keep up with your social media activity without having to log into each account separately.

Hootsuite – An all-in-one social media management platform with analytics, reporting, and more.

Another good option is HootSuite. It’s an all-in-one solution for managing your social media accounts. With HootSuite, you can schedule posts across multiple platforms at once, track how people engage with your content, and even measure the performance of your campaigns.

Sprout Social – A powerful social media management tool that makes it easy to manage multiple accounts from one dashboard.

If you’re looking for something more robust than Hootsuite, check out Sprout Social. This platform offers a lot of features, such as analytics, scheduling, and reporting. Plus, it has integrations with other popular apps, so you can use it to manage Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, Tumblr, and WordPress.

TweetDeck – A Twitter client that helps you stay organized by letting you view multiple streams at once.

Another option is Buffer. It’s an app that lets you schedule posts across social media platforms. You can set up different lists for each day of the week, and then choose what days you want to post.

WordPress – The world’s most popular CMS (content management system) powers over 30% of the web.

If you’re looking for something more robust than a simple blog platform, consider using WordPress. This open-source software allows you to build websites with ease and has tons of plugins available to add functionality.

Source: Adam Erhart

5 Digital Marketing Tips for Small Businesses

You may have heard about digital marketing but don’t know what it entails or how to implement it. In this article, we’ll give you five tips on how to start using digital marketing to grow your business.

Digital marketing includes many different types of online advertising, including social media, search engine optimization (SEO), email marketing, content creation, and much more. It’s an effective way to reach potential customers and build brand awareness.

5 Digital Marketing Tips for Small Businesses

Create an Online Presence.

If you’re just starting with digital marketing, you should focus on creating an online presence first. This means having a website where people can find out more about your company and learn about your products and services.

Build Trust with Customers.

Once you’ve got a solid foundation of customers, you need to build trust with them. This will help you gain their loyalty and keep them coming back for more.

Engage with Customers.

One of the easiest ways to do this is by creating an online store where people can buy products directly from you. It’s also possible to use social media sites such as Facebook and Twitter to engage with your customers.

Grow Your Email List.

If you’re looking to grow your email list, there are several things you should consider.

  1. First, make sure you’re offering something of value to your subscribers.
  2. Second, offer them exclusive deals and discounts.
  3. Third, provide them with helpful advice and tips.
  4. Fourth, let them know when you’ve launched new products or services.
  5. And finally, ask them to share your posts with their friends.

Promote Your Brand.

There’s no doubt that social media has become an integral part of our lives. It’s where we go to find out what’s going on in the world, connect with people, and learn more about ourselves. Social media is also a powerful tool for businesses to promote themselves and their brands.

Source: Ahrefs

5 Content Marketing Strategies that Create Growth

Learn about five strategies that can help you grow your business through content marketing.

5 Content Marketing Strategies that Create Growth

Content marketing is an effective way to drive traffic to your website and build brand awareness. It also helps you create relationships with customers by providing useful information and engaging in conversations.

Create a Blog.

A blog is a type of website where you write articles and share them online. You can use blogs to provide helpful tips, answer questions, and promote products. If you’re not sure how to start a blog, check out our guide here.

Build an Email List.

One of the easiest ways to build a list of subscribers is by using email marketing. This allows you to send emails to people who have opted in to receive messages from you. It also allows you to collect contact information so you can follow up with them later.

Start a Podcast.

A podcast is an audio version of a blog post. They are usually recorded live at a local coffee shop or other location where there is free Wi-Fi. You can record yourself talking about whatever subject you choose, and then upload the recording to your website or social media accounts.

Write Guest Posts.

If you’re looking to build your brand and expand your reach, guest posting is one of the best ways to do so. It allows you to share your expertise with others who might not otherwise find out about you. This strategy also helps you develop relationships with influencers in your industry.

Promote Your Business with Social Media.

You can use social media to promote your business by sharing relevant content. For example, if you sell products online, you can post links to your product pages on Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, and other platforms.

Source: Ahrefs

Digital Marketing FAQs

Digital Marketing

Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as Search engines. Websites. Social media. Email.

Digital Marketing Agency

A digital marketing agency is a resource that provides a wide variety of marketing services under one umbrella that a business typically does not have in-house expertise in. The agency has numerous client goals, but the ultimate goal is to help you increase your product and service sales through their efforts.

Digital Marketing Salary

A mid-career Digital Marketing Manager with 4-9 years of experience earns an average salary of ₹8.4 Lakhs per year, while an experienced Digital Marketing Manager with 10-20 years of experience earns an average salary of ₹11.7 Lakhs per year.

Digital Marketing Company

A digital marketing agency reaches customers online through Omnichannel marketing, multichannel marketing, or single-channel marketing. With multichannel and single-channel marketing, agencies interact with customers in one or multiple channels such as websites, blogs, email, social media, and more.

Digital Marketing Jobs

Primarily, a digital marketer is in charge of all the digital channels and uses them to drive brand awareness and generate leads. That is to say, a digital marketer’s roles and responsibilities involve overseeing and developing the overall content strategy for an enterprise, as well as marketing campaigns.

Digital Marketing Services

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Digital Marketing Course

Udemy – The Complete Digital Marketing Course – 12 Courses in 1: Buy Here

Digital Marketing Certificate

Fundamentals of digital marketing: Learn with Google

Source: Ahrefs

Digital Marketing Strategy

Strategy: How can we achieve our goals?

  1. Segmentation and targeting
  2. Brand Value
  3. Engagement and content strategy
  4. Integrated communication strategy

Digital Marketing Strategy

  1. Apply a customer-centric approach by thinking as the consumer thinks
  2. Keeping up with the competition through constant research
  3. Brand management; ensure marketing activities match the desired image of the business, and manage the perception of this image, both positive and negative
  4. Being creative and innovative; to stand out from the crowd
  5. Budgeting; to deliver value from marketing activities
  6. Measure; being aware of ROI and whether marketing activities have been delivered effectively, efficiently, and on budget
  7. Manage the marketing strategy from conception to planning to execution to measurement
Source: Neil Patel

Digital Marketing Google Certification

These are the best digital marketing certificates you can pursue and get certified in digital marketing.

  1. Google Digital Marketing Certification
  2. Reliablesoft Digital Marketing Certification
  3. Harvard Digital Marketing Strategy Program
  4. Duke Digital Media and Marketing Certificate
  5. DMI Digital Marketing Pro Certificate
  6. SimpliLearn Digital Marketing Specialist Certificate
  7. Coursera Digital Marketing Specialization
  8. OMCP Digital Marketing Certification
  9. LinkedIn Digital Marketing Certificate
  10. PCM Digital Marketing Certification
  11. Facebook Blueprint Certifications
  12. Google Ads Marketing Certification
  13. YouTube Certification
  14. Google Analytics Certification
  15. Google Digital Marketing & eCommerce Certificate

Digital Marketing Manager Salary / Digital Marketing Manager

Digital Marketing Manager salary in India ranges from ₹ 3.1 Lakhs to ₹ 19.5 Lakhs with an average annual salary of ₹ 7.2 Lakhs. Salary estimates are based on 6k salaries received from Digital Marketing Managers.

Source: Neil Patel

Types of Digital Marketing

  1. Search Engine Optimization (SEO).
  2. Pay-Per-Click (PPC).
  3. Social Media Marketing.
  4. Content Marketing.
  5. Email Marketing.
  6. Mobile Marketing.
  7. Marketing Analytics.
  8. Affiliate Marketing.

The Benefits of Digital Marketing

  1. Global Reach. Traditional marketing is restricted by geography, and creating an international marketing campaign can be hard, expensive, as well as labor-intensive.
  2. Local Reach.
  3. Lower Cost.
  4. Easy to Learn.
  5. Effective Targeting.
  6. Multiple Strategies.
  7. Multiple Content Types.
  8. Increased Engagement.

Also Read: Master of Business Administration

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