There are many tips and tricks to search engine optimization, but it comes down to creating great content first. To satisfy the searcher’s query, the content should be well-written, informative, and relevant. And as an e-commerce and marketing professional implementing SEO, your goal should be to satisfy the searcher’s query better than the competition.
Related: Other Popular Search Engines
We’ll discuss how to optimize your website’s content in this short guide. (The following recommendations are directly taken from Google’s SEO documentation.)
Note: Even though none of these factors guarantees that a web page will rank well in search engines, they are all important factors to keep in mind when creating one.
As a first recommendation, the website should be useful and interesting.
- Creating compelling and useful content will likely influence your website more than any other factor we discuss. Users find good content engaging.
- When users are engaged, they will likely want to share it and direct other users to it.
- Visitors sharing and talking about the website is what helps build the site’s reputation with both visitors and Google. But the sharing rarely comes without high-quality content.
The next recommendation is to know what visitors want and give it to them.
- This starts with keyword research. Once you have the right keywords and topics, then you can start brainstorming ideas around them and start creating great content.
- How to best create great content is often a matter of opinion. However, the Google Search guidelines do provide some suggestions, such as making sure the content is well-written and easy to follow and carefully checking your text for spelling errors and grammatical mistakes.
- Fresh, unique content also performs better in searches. Don’t rehash old content.
- Google tries hard to show pages with distinct information. If there are pages on a website that are duplicates or similar in content, those pages are likely to not be shown in search engine results.
The third recommendation is to act in a way that cultivates user trust.
- Users feel comfortable visiting your website if they believe it’s trustworthy. A site with a good reputation is trustworthy.
- Cultivate a reputation for expertise in your industry or a certain area. Provide information about who publishes the site, provides the context, and the organization’s goals.
- If you have an e-commerce website, make sure you have clear and satisfying customer service information. This helps visitors solve problems.
- You also want to use the proper technologies. For example, if your e-commerce checkout page doesn’t have a secure connection, users cannot trust the site.
The next recommendation is to make expertise and authoritativeness clear.
- Be sure that content on the site is created or edited by people with knowledge of the topic.
- If you as a digital marketer are tasked with writing content that you aren’t knowledgeable in, just make sure someone who is an expert edits your content.
- Or, you can provide expert or experienced sources. The source helps users understand the expertise you base the content on.
The fifth recommendation is to provide an appropriate amount of content for your subject.
- Creating high-quality content takes a significant amount of at least one of the following: time, effort, expertise, and talent or skill.
- Make sure your content is factually accurate, clearly written, and comprehensive. For example, if you’re publishing a recipe,
- provide a complete recipe that is easy to follow. Don’t just publish a set of ingredients or a basic description of the dish.
- Ensure the instructions make sense and are correct.
Those are the five content recommendations from Google Search guidelines.
Use them to create content that delivers a great experience to your potential customers. If you deliver a great experience to searchers, you have a great start to getting the webpage to rank in the SERPs.
Also Read: Beginner’s Guide to SEO Terms